Clipping for music.
ATTN is the music clipping agency for artists and labels. We turn songs, stems, music videos, and behind-the-scenes footage into hundreds of short-form clips that drive Spotify, Apple Music, and YouTube streams. The clipping playbook is how most charting artists in 2026 got there.
Streams follow TikTok.
Not the other way around.
Not the other way around.
The charts in 2026 are downstream of short-form. A song goes viral on TikTok or Reels, then the stream count on Spotify follows the same week. The artists who understand this optimize for clip distribution first and stream count second.
Most labels still treat short-form as a single TikTok post from the artist account and a press kit for influencers. Clipping is different: distribute the song fragment across hundreds of accounts at once and let the algorithm find the cut that lands.
Indie artists. Labels. Management.
The cheapest A/R test.
Run a clipping campaign for $5-10K, see what the algorithm rewards, then decide whether to invest further. Faster signal than any release marketing playbook.
A scalable layer.
On top of the influencer marketing your team already runs. Clipping fills the gap between 'we paid one big influencer' and 'we have feed-wide presence.'
Built into the rollout.
Roll a clipping budget into the release plan the same way you budget for ads. Numbers transparent, performance verified, CPM beats every paid channel artists access.
Pre-save. Release. Sustain.
Pre-save tease
Hook-only clips seed audience anticipation. Editors build curiosity-gap content around the song's strongest 8 bars before the track is live.
Distribution wave
Full song available, network goes live. Music video chops, behind-the-scenes, lyric cuts, and stylized visualizers all hit feeds in the same 48 hours.
Sustain & scale
Identify the clip format the algorithm is rewarding, reallocate budget toward that format. Catalog momentum compounds as the song becomes ambient on feeds.
From the song to the studio floor.
- 01The hookThe 8-15 bars of the song that hit hardest, layered under hundreds of different visual treatments.
- 02Music videoChopped into vertical micro-cuts — every shot is a potential standalone clip on TikTok and Reels.
- 03Stems isolatedBass, vocal, instrumental — each stem becomes its own clip variant for creators to react to.
- 04Studio sessionsBehind-the-scenes footage of the song being made. Authenticity sells the track before listeners hear it.
- 05Lyric contentLyric videos chopped into 4-bar moments paired with mood-matched visuals.
- 06Live performancesFestival sets and live cuts re-cut into hook-led shorts. Live energy converts to streams.
Common questions.
Ready to clip a release?
Thirty-minute call. We scope the release, the rollout window, and what a campaign looks like for your specific audience and budget.