Clipping for brands.
ATTN is the brand clipping agency for DTC, SaaS, and consumer companies. We turn the content you already have — product demos, founder talking heads, launch videos, campaign assets — into hundreds of short-form clips distributed across thousands of creator-owned accounts. CPMs 100x cheaper than Meta or Google. Live in 48 hours.
One asset. Two hundred clips.
Most brands sit on more clippable content than they realize. A product demo. A founder interview. A launch video you already paid to produce. Trade show footage. App walkthroughs.
ATTN takes that single piece of long-form and re-cuts it into hundreds of feed-shaped variants — each posted by a real creator on a real account. The production cost is already sunk; we extract reach the original edit left on the table.
Meta and Google CPMs have climbed every year of the last five. In 2026 they sit between $10 and $40 for most consumer categories. Clipping CPMs land between $0.50 and $2.00 because the distribution is organic-first — a real creator posted the clip from a real account, and the algorithm treats it accordingly.
The math is structural, not temporary. Short-form feeds reward organic, and a clipping agency is how a brand gets organic-shaped distribution at the volume an ad budget would buy. Without the "I'm being sold to" signal.
DTC. SaaS. Consumer.
Visible-on-camera products win.
Unboxing, demo, and first-time reactions are the sweet spot. Whoop, Oura, Liquid Death, mouth tape, and similar brands built early reach via this exact pattern.
Founder + product demos.
Show the screen, narrate the problem, demo the fix in under 45 seconds. Particularly effective for tools with a visible UI moment.
Extend the campaign shoot.
You already paid for the production. Clipping extracts another 10x of reach from the same shoot at a fraction of the original ad spend.
Strong fit vs misfit.
This is for you if:
- You have existing long-form content (5+ pieces, ideally video)
- Your product is visible-on-camera or has a demo-able moment
- You're spending $5K+/month on Meta or Google and feel the CPM squeeze
- Your category has TikTok/Reels-native discovery (sleep, fitness, finance, beauty, tools)
- You can move fast on creative approvals (daily not weekly)
This won't work if:
- You have zero existing content and won't produce any
- Your product is invisible (insurance, enterprise B2B, niche compliance)
- You need PII-targeted retargeting (clipping is awareness, not retargeting)
- Budget is under $5K total — operational overhead doesn't justify it
- You require monthly invoice reviews and 30-day creative approval cycles
The CPM math doesn't lie.
Paid social ads
- $10-40 CPM in most consumer categories
- Impression-billed — pay for delivery, not engagement
- Audience knows it's an ad — scroll-past rate elevated
- Targeting precision but lower top-of-funnel signal
- CPMs climbing every year, no structural relief
- Creative fatigue requires constant new asset production
ATTN brand clipping
- $0.50-$2.00 effective CPM, billed only on verified human views
- Algorithm treats output as organic — engagement runs 2-4x higher
- Audience never gets the 'being sold to' signal
- Top-of-funnel awareness at ad-budget scale
- Use existing assets — no per-campaign reshoot cost
- Format diversity built in across hundreds of editors
Common questions.
Ready to clip your brand?
Thirty-minute call. We scope your existing content, the rollout, and what a campaign looks like for your specific category and budget.